Dairy sector climate resilience, GLP-1 drugs, pork market outlook and mental health

Charlotte: 00:00:00

Don't need to borrow your crutches. I'm quite pleased about that.

Charlotte: 00:00:03

I did a run Saturday night around an arboretum.

Martin: 00:00:06

You are rubbing this in. I normally do over a thousand miles a year and so far this year I've done about under four.

The fact that you're out running like Hannah, just rubbing salt into the wound. So what did you do?

Charlotte: 00:00:20

I'm Gloucestershire, so I went round Westonbur Arboretum in the night. I absolutely love a night race because I quite like running in the dark, but actually it doesn't always feel that safe to do as a woman.

Whereas doing it in Arboret fully closed off. I had a great time. It was muddy, though.

Martin: 00:00:35

Like muddy as hell.

Charlotte: 00:00:37

I didn't fall over. So actually, I think that is probably the bar for success is. Did I fall over? No.

Martin: 00:00:43

Therefore, very successful race.

Charlotte: 00:00:45

And what's even better is this series.

Martin: 00:00:48

They'Ve got like, obviously you've just worked out and worked really hard. They then have a chocolate bar that you go and can go and pick up bars of chocolate from.

Charlotte: 00:00:56

And yeah, lovely way to spend a Saturday evening in February in the rain. Hello, I'm Charlotte Forks-Rees.

Martin: 00:01:19

I'm producer Martin. Hannah will make an appearance, so keep a lookout for her. But for now, I'm off the subs bench to say welcome to The AG Show.

Charlotte: 00:01:28

It's great to have on this side of the mic. Martin.

Charlotte: 00:01:30

I have to say, in this week's episode we get the thoughts of a Nuffield scholar on how the dairy sector can enhance its resilience by adapting to the unpredictable weather.

Hattie: 00:01:41

Here in the uk, the amount of adaptation practices that we have available to us are in the hundreds, if not early thousands.

There's a massive amount of things that we can do on farm that some people are doing already in the uk, a lot of people aren't doing because we haven't had to do it before.

Charlotte: 00:02:00

It's not just the weather that can have an impact on the dairy sector, as we learn more about weight loss jabs and their potential effects on consumer demands.

Annabel: 00:02:08

Looking over at the US market, they've seen declines in things like cheese and butter, which some of that is attributed to this uptake in the weight loss medications. But also we've seen that demand for high protein.

Martin: 00:02:23

Plus we've got details of the pork agri market outlook.

Charlotte: 00:02:27

A reminder, new episodes of the Ag show drop every Wednesday at midday. Available wherever you get your podcasts with.

Martin: 00:02:35

Audio and video versions for every show. I should know. I make them just subscribe to make sure you don't miss an episode and.

Charlotte: 00:02:43

Do get in touch.

a Berkshire Farm Girl and her: 2000

Martin: 00:03:04

Mile harvest of the US.

Charlotte: 00:03:06

So please do check out that episode.

Martin: 00:03:08

If you haven't already.

Charlotte: 00:03:10

We also caught up with AHDB's sponsored Nuffield scholar Hattie McFadyn who explained how her studies had been good for getting stamps in her passport.

Martin: 00:03:21

Yeah, I think Mexico and Brazil were just a couple of the countries that Hattie had ticked off on her travels, but it wasn't a jolly there actually work to be done.

Charlotte: 00:03:31

So let's pick up the conversation where we paused it as Hannah and I left it to Hattie to give us the full title of her studies.

Hattie: 00:03:40

I can try it's enhancing the resilience of the UK dairy sector. How do we practically adapt to changing volatile weather?

I think it's increasingly volatile weather, so it's a bit of a mouthful, but essentially it's what are we going to do about the changing weather and how do we bulletproof our dairy sector?

Hannah: 00:04:01

So, you know, a nice small manageable topic. Just to start with what I mean when we talk about climate resilience, what do we actually mean by that?

Hattie: 00:04:11

I almost view it as you want your farm to be padded, so any external shock that happens to your farm, you almost want that to hit like a padded wall around, around your parlor, so to speak. Those external shocks, farmers have dealt with external ever since farming began. That's just what farming is really.

But we now at the point where those external shocks can become more numerous. But we're also at the point that we know a lot more about those external shocks and what to expect.

So it's how to kind of put that padding up around your financials, around your milk quality, your milk yield and try and keep going whilst those external shocks are going to be happening more frequently.

Hannah: 00:04:55

And you know, weather and climate is obviously completely out of everyone's control. What did you find from your travels and your conversations?

What were the kind of key, I guess almost practical steps that farmers could sort of jump on?

Hattie: 00:05:11

Number one is the amount of adaptation practices that we have available to us are in the hundreds, if not early thousands.

There's a massive amount of things that we can do on farm that some people are doing already in the uk, a lot of people aren't doing because we haven't had to do it before. So when seeing farmers in the US or Mexico or India and Ireland, a lot of people were doing a lot of things.

If people can milk 30,000 cows in 45 degree weather in Mexico, we're going to be fine if our degrees jump up by one, one and a half on average. Right. So the first finding was actually really positive, like we're going to be okay.

But the finding was how did these people get to this resilient place? And actually the way that they got there was quite heartbreaking.

They went through a lot of mortality, they went through drought, they went through supply chain shocks that destroyed their bottom line on, on costs for three years, et cetera, until they made a massive change. So the second finding is really, we need to leapfrog that and get ahead of that and start making those changes now. So I'd be looking at heat stress.

Why are we talking about heat stress in the winter? It's cold right now. But we all remember last summer we actually did have heat stress on a farm.

The Eustace cycle in a cow starts to change at 14 degrees.

So actually we need to start kind of recognizing the impacts of that at the minute and seeing that and then we can start kind of building in our response.

Hannah: 00:06:45

Yeah, it's the people that were kind of reaching crisis point and then deciding, I need to change something now after the kind of the worst has already happened.

Hattie: 00:06:53

Correct. Which I don't want us to get into that place.

I think we, we have enough of an industry and we've got the HDB and we've got universities and everyone who can say this is what's going to happen to our climate and this is what you can do about it. So let's start working that into our business management and our resilience mapping now, really.

Hannah: 00:07:14

And that's a massive mindset shift, isn't it? And we don't really know what's on, going, going to happen.

You know, I guess we know that climate will warm up and maybe there'll be more, you know, freak weather. But exactly understanding how that will affect one farm to the next is so hard.

Hattie: 00:07:30

Correct. And like there is really good data coming out of the Met Office, so we know what might happen, we just don't know what days it might happen on.

People had quite a tough year last year and thank God the price of feed was low enough that that really saved us in the dairy industry. Anyway, what if that year happened again this year? And you know, our milk price isn't looking as good.

ber of days of heat stress by: 2040

What do your financials look like under that model? So that when it does happen, because we don't know when it will happen, what summer it will happen on, we can be ready and prepared for it.

Hannah: 00:08:16

And did you find the farmers you spoke to had that sort of, you know, data and information in their kind of business plan and management?

Hattie: 00:08:24

It very much varied on where I was. So US and Mexico. Yes. Ireland. Yes. But Ireland kind of mirrored us the level we were at. I mean, the US was best in terms of data utilization.

India actually was, especially in the north. We were talking about 100 herd cows. That was big for north of India.

But they were starting to use a lot of colors and a lot of data to inform that decision making. That was mainly because the symptoms of heat stress was so stark in India.

And I think sometimes the symptoms of heat stress in the UK can become a little bit buried and therefore we might not look for them fully.

But as soon as we start recognizing the true impact is when we can start kind of saying, oh, I should spend X on this adaptation method because it will pay back. Yeah.

Hannah: 00:09:16

What else did you find out?

Hattie: 00:09:17

As an industry, we need to do a lot better. So I work for Promar International.

We work on the ground with farmers throughout the uk and that's either on behalf of a processor or a retailer or directly with the farm itself. And I work in the sustainability team. Sustainability in agriculture is looking at the previous year or previous couple of years.

What have you done to be sustainable? Resilience. When we talk about climate resilience, we need to start looking ahead.

So we need to actually flip those metrics and start saying, right, you've done a really good job for the past couple of years. Your benchmarking says that, your carbon footprint says that, your biodiversity audit says that.

Let's map out this as scenario analysis and go forward. We want to work with farmers now to say, right, what does the next few years look like?

As you guys did a big push on succession planning, it's in this same kind of time frame. We need to start looking at climate resilience. So industry has a massive role to play.

The kind of main point is there is a huge burden on farmers to have to know everything about what's going to happen and what they need to do about that problem. Industry, like the HDB does, needs to pick up that burden and Say it's okay. We're going to research climate resilience.

We're going to give you those pointers and those facts that you can make to inform better decision making on farm.

Charlotte: 00:10:40

So Hattie, you've just spent two years doing this project. You've got all these great findings and insights. What's next?

Hattie: 00:10:47

We want to work with more farmers on climate resilience. We want to do on farm vulnerability assessment.

So let's look at your data to see how many days of heat stress you had and what the impact of that was. Let's join up the feed companies, let's join up.

This is really big picture but let's join up hdb, let's join up Met Office, let's join up the ag representative industries to put climate resilience on the map in the same way we've put sustainability on the map not to create more of an audit burden for farmers, but actually provide some solutions to the problem.

So whether that's a hub of adaptation practices, for example for both flooding and droughts and heat stress or what, I think that's the next step that needs to happen.

We are currently working on creating a few big hitters in terms of financial cost of heat stress or the financial costs of a drought to make it easier for people in the agriculture industry to understand when an investment is worth it on these adaptation practices.

Hannah: 00:11:51

You learnt a lot about client resilience and your subject during your nuffield, but what did you learn about yourself?

Hattie: 00:11:59

I built, I actually built a lot of confidence over that time. I would naturally put myself as someone that gets quite anxious to meet new people.

And when you, you're interviewing that many people and walking down farm drives that the farm, the farmer, the next county has said oh you've really got to see so and so don't him just, just turn up, that's okay. And you know, you're in Mexico and you're in wherever you've really got to get very fast at learning.

I'm okay like I, I, I have confidence in myself to do this. I can say who I am and what I want to know and be friendly, et cetera.

And it puts you in front of so many unexpected people and it developed a lot of confidence in saying no, no, I know what I'm doing. Trust everybody, that everybody's going to be nice, etc. And work on your confidence in that.

It broadens your horizons massively because I feel more confident to speak to people now.

Charlotte: 00:12:57

Anyone interested in applying for a scholarship themselves should go to nuffieldscholar.org the closing date for applications is still a little while off, but it will come around quick. And that's 31st of July. We've got plenty more still to come this episode, including the pork agri market outlook and a discussion about weight loss jabs and how they could impact the dairy market.

Will: 00:15:18

Hi, I'm Will, I'm a beef and arable farmer in East Yorkshire. While working a full time job as an engineer. We farm about 600 acres.

I'm here in the cow pen now where we've just put Tornado the Bull back in to carve around November deck this year.

Last year the calves have been quite spread out, so hopefully he can get that together in his second year to bring them into a more condensed calving period.

On the arable side, we're growing oilseed rape for the first time in many years alongside borage for the last four years to try and find a profitable great crop. I've been listening to the AHDB podcast on succession. We found them very interesting and useful and we're trying to plan succession here on the farm.

We're trying to expand the beef enterprise. We've taken on 100 acres of rented arable land and we're converting a barn on site so that I can be more present and live on site.

I would like to ask the AHDB to do more content on succession and particular particularly for those farmers like me who are working another job and want to transition back to full time farming.

Charlotte: 00:16:32

Great to hear from Will mentioning about being a full time engineer on top of the farming. Missed out the point that he farms actually near Driffield in Yorkshire while his other day job is all the way down in Warwickshire.

Martin: 00:16:46

And a big thumbs up to Will. The fact that he farms in Driffield, I absolutely love that place. So many fond memories.

So my grandma, my great aunt and great uncle used to to live up there.

een under two, I think it was: 1977

Charlotte: 00:17:26

And actually I bet you were probably crying because you didn't get an ice cream or something like that because I know you do like having an ice cream in the office.

Martin: 00:17:33

I do, yes. I have a feeling Redrum might have been at that particular show, but I don't think that would have set me off.

Charlotte: 00:17:41

Back to Will, though, and he talked of our succession interviews and I think with the inheritance tax reforms kicking in in April, this is definitely going to.

Martin: 00:17:50

Be a topic which we are going to need to continue to look at on this show.

Charlotte: 00:17:55

So email us at agshowd if you or your farm want to feature on a future episode or if there was anything like that Will was touching on that you think is really important that.

Martin: 00:18:06

We should cover some more of.

Martin: 00:18:08

Or let us know if you've ever cried at the Driffield Show. We want to see photographic evidence of that.

But you can also, on a serious point, contact the show via that email address to, as Charlotte says, suggest future topics. Which is actually what British wool ambassador Susie Parish did. Yes, she sent us an email the other day.

She heard us talking about wool press prices and suggested that we actually get a wool specialist on for a chat about the industry and supply chain. Well, Susie, you'll be very pleased to know we have taken note and very soon we hope to have a yarn about, well, yarn right here on the Ag Show.

Charlotte: 00:18:47

Martin, your jokes astound me and I don't know if that's in a good way.

Martin: 00:18:52

No, I could just. Just looking at you now, you're thinking, hannah, come back soon. Hannah, come back soon. Anyway, in its new slot, it is time for the news.

Sorry, I didn't know whether you wanted to say that, but I'm producers rights there, just taking that for. I'm claiming that as mine this week. So this is where we pick out stories that you may have missed. Charlotte, what are you gonna kick off with?

Charlotte: 00:19:20

I'm gonna kick off with something that I think is a little bit close to our heart. And this week is actually mind your head week. So running from the 9th till the 13th of February, and it's in its.

Martin: 00:19:32

9Th year, and I do think, I mean, personally, it's probably one of the most important campaigns of the farming calendar.

Charlotte: 00:19:40

Because while we talk an awful lot.

Martin: 00:19:42

About what's going on in farm, perhaps.

Charlotte: 00:19:44

Even safety on farm, we really don't.

Martin: 00:19:47

Talk nearly enough about the one thing that keeps everything going and that is mental health.

Charlotte: 00:19:53

So the team at Yellow Wellies is.

Martin: 00:19:55

Pushing a really simple but powerful message this year. You can't pour from an empty bucket.

Charlotte: 00:20:01

And in farming, where it is just.

Martin: 00:20:04

Long hours, financial pressure or uncertainty, unpredictable weather and potential isolation, just being part of your daily life, actually, that message really does hit home.

Charlotte: 00:20:15

So mind you, Head is all about.

Martin: 00:20:17

Breaking that silence and encouraging farmers to open up.

Charlotte: 00:20:21

Check in on yourselves, check in on.

Martin: 00:20:23

Your friends, check on everyone.

Charlotte: 00:20:25

It's about recognising when actually you might be running on empty and really knowing.

Martin: 00:20:29

That it's not a weakness to ask for help. It is a massive strength.

Charlotte: 00:20:35

So whether you're listening from a cab.

Martin: 00:20:37

The workshop, your kitchen table, take a moment this week to really pause, breathe and talk. Strong farms need really strong farmers and this really starts with looking after your mental health.

Charlotte: 00:20:51

So we do think that that's really important at the Ag Show. So we are going to put links in the show notes to different organizations and resources which are available to help.

Martin: 00:21:01

Support you or someone may know if you feel like you need it. Martin I think it's time for your news debut now.

Martin: 00:21:09

Yes, I'm going to put AHDB under the spotlight, specifically our annual Agricultural Market outlook, which does offer a snapshot of market conditions and prospects across sectors and key input markets. Last week we heard from Susie Stannard and the dairy sector Outlook. This week it's the turn of Freya Shuttleworth, who's got the main points of.

Freya: 00:21:35

The Pork Outlook: 2026

We're seeing gradual decline in the female breeding herd as more producers invest in higher welfare indoor firing systems ahead of anticipated future legislation. This forecasted decline in the breeding herd is likely to result in fewer slaughter numbers coming forward.

the year, with hot weather in: 2025

tonnes in: 2026

In: 2026

% in: 2026

This will be driven by retail sales as consumers turn to pork for cost effective everyday meals.

Martin: 00:22:45

Thanks to Freya for that. Those highlights reels are doing the rounds actually on our social media channels, so be sure to try and catch them on there.

Full details of each of the sect can be found on our website@ahdbeat.org.uk and next week, here's a bit of a preview. We'll throw the spotlight on the beef sector. Charlotte, you got another one.

Charlotte: 00:23:07

Well, I think this might be one of my favourite news stories and it's yes, producer Martin, you're probably gonna be pulling that face because you're gonna say, charlotte, that is not news, but I'm here to tell you it absolutely is. Mini eggs. I'm sure we've all heard, seen, tasted these delicious tiny pastel nuggets of seasonal joy.

Martin: 00:23:26

Yeah, I' how many have you had?

Charlotte: 00:23:29

You're not gonna turn into one, are you?

Martin: 00:23:30

I can't say on the podcast because they weren't mine. I go to the bag in the cupboard.

Charlotte: 00:23:38

They were kitchen mini eggs, were they? Yes, yes, yes.

Martin: 00:23:41

Not for my consumption, but yeah, I might have some upset children when they do a stock take.

Charlotte: 00:23:48

So, like producer Martin, you might have seen that they are back in shops. But obviously, unlike producer Martin, what we have seen is shoppers are actually kicking.

Martin: 00:23:57

Off a little bit because the.

Charlotte: 00:23:59

Well, to quote the Mirror, daylight robbery. Now, while you might think that this is trivial, actually, I think that it is something that is really quite important.

Martin: 00:24:10

For us to talk about because what.

Charlotte: 00:24:12

We have seen is for those big.

Martin: 00:24:13

Bags of mini eggs, they are now priced at £16 for a kilo, and.

Charlotte: 00:24:19

That makes these delicious little mouthfuls of chocolates more expensive per kg than beef roasting joints, lamb chops and virtually every.

Martin: 00:24:30

Pig meat cut that we have got listed on the red meat retail dashboards.

Charlotte: 00:24:36

So I thought that was quite shocking.

Martin: 00:24:38

That, you know, one of the nation's favourite Easter sweets has actually has that.

Charlotte: 00:24:43

Kind of wandered into a premium protein territory in terms of price. And if that's not news, I don't know what is. So while Martin might be thinking that's not news, I'm just going to go.

Martin: 00:24:56

Out and buy them anyway or get someone to buy them for my kids and eat those.

nd how that's impacting us in: 2026

Because if people are happy to be paying that for a bag of chocolate that you can't make a meal out of, what does that mean for what they might be interested or be able to do when it comes to their red meat purchases? But what I will say is, if.

Charlotte: 00:25:24

You do spot any reasonably priced mini.

Martin: 00:25:27

Eggs out in the wild, please do report it to us immediately.

Charlotte: 00:25:31

So for the sake of transparency and.

Martin: 00:25:33

Morel and for HDB head office staff who are already crying out at me to make my mini egg brownies. But financially, I don't know that I can at the moment.

Charlotte: 00:25:43

Just think, if we're stuck paying £16.

Martin: 00:25:45

A bag for that kilo, a leg of lamb actually isn't going to be an awful lot more expensive and it could be better value and tastier this Easter.

Charlotte: 00:25:54

So, top tip from Charlotte, don't do an egg hunt, do a lamb leg.

Martin: 00:25:58

Hunt around the garden.

Martin: 00:25:59

Interesting that you're talking about eating a kilo of chocolate, because next we're going to be talking weight loss jab.

Charlotte: 00:27:38

You're listening to the Ag Show. Don't forget to subscribe and like.

Martin: 00:27:42

And unless you're going to give us a five star rating, then frankly, don't bother leaving a review. Just kidding. We love to hear from you, good or bad. And if you want to get in touch direct, then the email is agshowhdb.orguk.

Charlotte: 00:27:59

Time now for us to revisit something we've already touched on briefly this year, and that's weight loss jabs.

Martin: 00:28:06

Because they're having an impact on what consumers are choosing.

Charlotte: 00:28:10

And for the next few minutes, we want to specifically look at how they're.

Martin: 00:28:14

Affecting the dairy market.

Charlotte: 00:28:16

Joining us is our colleague Annabel Twinberrow

Martin: 00:28:19

An analyst within our dairy team.

Charlotte: 00:28:21

Welcome to the Ag Show, Annabel. So I think probably a good thing to start off on is just a quick refresher on what GLP1 or weight loss jabs really are.

Annabel: 00:28:31

A lot of people know this as Ozempic, but Ozempic kind of comes under the heading of GLP1 drugs. So these are drugs which are primarily used to treat type 2 diabetes and obesity.

They work by mimicking the natural gut hormones to slow down the digestion of food, and that then has the effect of suppressing appetite and altering taste perceptions as well.

Ultimately, it kind of encourages people to consume less calories and it's the diet that the doctors are recommending that goes alongside this, which is having an impact as well on dairy and wider ag markets as well.

Charlotte: 00:29:11

So I know we've seen quite a lot and obviously we've touched on it on the show, that it's becoming more.

Martin: 00:29:16

Of a noise that we're hearing around the industry. But actually, how popular are they?

Annabel: 00:29:19

So While in the UK adoption rates of GLP1s are currently only 4.1% of GB households, there is large potential for this to expand as we are kind of still classed as being in the early stages of adoption. And then if we look at the more advanced, advanced market over in America, that stat rises to 12.4%.

Charlotte: 00:29:41

So there's quite a lot of potential for it to increase in uptake then, isn't it?

Annabel: 00:29:45

Yeah, the ease of getting this drug and the cost of decreasing and the ways in which people are consuming this drug. So there's talk of an oral option coming out instead of an injection.

And then I think when we kind of put this into perspective, that fourth might seem quite small. But then if you look at the number of vegetarians, so they account for 6.1% of the population.

If you kind of think about how much that group has reshaped marketing strategies and product offerings, this uptake of GLP1 drugs has quite a potential to have a large impact on marketing and product development.

Charlotte: 00:30:29

We see that protein has been a.

Martin: 00:30:32

Bit of a buzzword when it comes to a lot of, well, dairy. It gets featured on there quite a lot.

Charlotte: 00:30:38

Does potentially this increase in GLP1 users.

Martin: 00:30:41

Who are going to be looking at what they are eating, what they're purchasing, because they aren't going to be eating as much, is this potentially going to have a benefit for dairy or is it going to be, on the other.

Charlotte: 00:30:52

Hand posing a little bit of a.

Martin: 00:30:54

Challenge for certain products in the category?

Annabel: 00:30:56

Yeah.

So again, looking over at the, that at the US market, they've seen declines in things like cheese and butter, which some of that is attributed to this uptake in the weight loss medications.

But also, yeah, as you talked about, we've seen that demand for high protein dairy products like yogurt and cottage cheese have been in really strong growth.

We can't put that all down to these drugs, but I think it kind of, it comes into the bigger picture and links to those other consumer interests in health. So it's just kind of accelerating those trends.

Martin: 00:31:33

And obviously we've mentioned protein there, but is there anything else that consumers might be looking for that are on these.

Annabel: 00:31:39

Medications because they're going to be eating less?

I think these consumers have to think more carefully about what they are eating and making sure that they're getting all of the nutrients that they need. So there's a lot of reformulation and NPD going on, some very clever marketing using words like nutrient dense.

So it's appealing to all kind of health conscious consumers, so not just those that are on the drugs, but also appealing to that wider market as well.

Charlotte: 00:32:08

So we've seen that there's been a lot of challenges going on with Farmgate Prices. We've had Susie on the show a.

Martin: 00:32:13

Couple of times talking about some of the challenges which farmers have been facing with changes going on with contracts, potentially.

Charlotte: 00:32:19

Annabelle, do you see that this might be, you know, GLP1. It could be a slight opportunity, a little bit of light at the end of the tunnel for some dairy farmers.

Annabel: 00:32:28

Yeah, I think it's a very complex one.

But whilst over the past year we did see record high butter prices and maybe that kind of the demand that's increasing for proteins might help to kind of rebalance some of that, that equation and could, could have knock on effects for milk contracts going forwards definitely has different implications for different dairy products.

Whey has a really significant role to play in the formulation of nutrition drinks, for example, and protein enriched products, while those higher fat products are kind of less favourable.

Charlotte: 00:33:05

I think it's really important then, isn't.

Martin: 00:33:07

It, that we are being able to communicate the really important role that dairy can play within a diet, the nutrition that it can offer and just making that perhaps that there's ways that even.

Charlotte: 00:33:19

These, these products that are perhaps slightly.

Martin: 00:33:22

Less classically GLP1 friendly could be put out in a reduced portion size or.

Charlotte: 00:33:29

Some way that people are still able.

Martin: 00:33:30

To enjoy them within this, this new type of diet that's emerging.

Annabel: 00:33:35

Yeah, particularly those kind of ready to go products because they've got all of the macros on the side of the packaging so people know exactly what they're putting into their body. I do think that the UK dairy industry is well positioned to capitalise on some of those potential opportunities.

And it's all about kind of what we can do in the UK as well. So boosting our processing capacity to tap into things like whey production.

Martin: 00:34:01

If we take the US as a model for how things look like they're going and how adoption for GLP1 could be increasing and being, you know, nearly a sixth of the population would be on it actually at that point it becomes more viable, doesn't it, for looking at processing capacity for producing some of the raw product which would go into making some of these either high protein yogurts or whey drinks, rather than having to look to EU sourcing for them.

So that could then be a potential little bit of a glimmer of hope for farmers for what we're producing it staying and being processed with within this country for our consumers.

Annabel: 00:34:41

So it's really important that we in the UK have that processing capacity to tap into these trends as well instead of relying on importing these products. So that's capacity for things like whey and cottage cheese as well.

The dairy industry or the dairy products have a lot of marketing material that we can talk about. Really good source of nutrition for many ways.

Lots of these products are convenient and pre packed offerings as well with attention to portion sizes which will be really important and they can be fortified with added vitamins and minerals and positioned as really nutrient dense to appeal to these markets.

Charlotte: 00:35:25

Great. Thank you so much Annabelle.

And if you're interested in finding out more or getting the, you know, technical details that Annabelle has been talking about, we have got an article live on our website. Website. I'll make sure it's linked in our show notes. Well, producer Martin, first time presenting on the Ag Show.

Martin: 00:35:43

How do you find it?

Martin: 00:35:44

Well, that's it. You may have to drop the moniker of producer just for one week only.

I do assure our dear listener that Hannah will be back in full glory for the next show. I've enjoyed it though. All talk of lots of chocolate talk, weight loss jabs talk.

Charlotte: 00:36:04

What else to counteract all those eggs that we've just eaten, eh?

Martin: 00:36:07

Indeed.

Charlotte: 00:36:08

And finding out all about Nuffield Scholars and actually you know, kind of making me think maybe I'd like to go and and think about a topic that I could put forward for it because you know, it definitely sounds interesting going up out and about and that global bit of travel.

Martin: 00:36:23

Yeah, unfortunately I can't do it. I'm too old to do a Nuffield scholarship. I think the cutoff point is in the mid-40s.

Charlotte: 00:36:31

Yeah, you don't look it so thank you.

Martin: 00:36:33

Maybe I could slip in an application form and just doctor my passport.

Charlotte: 00:36:39

Oh, just a bit of fraud.

Martin: 00:36:43

And on that note.

Charlotte: 00:36:46

Yeah, we've loved having you with us this week. If you want to be in touch, send us an email and that's agshodb.org comment on any of our social posts. We do love to hear from you. Leave us a review.

Tell me where you find your cheap mini eggs.

Martin: 00:37:02

I'm all ears but that's all we.

Charlotte: 00:37:04

Got time for this week. We will catch you on the other side.